Associate Director - Content Marketing, Colors

About the role: This role sits within the Colors marketing team, responsible for designing and delivering high-impact launch and sustenance campaigns driven by strong consumer insights, creative excellence, and media effectiveness. Roles and Responsibilities: Show Launch & Campaign Execution: Plan and execute end-to-end launch and sustenance campaigns across TV, print, OOH, on-ground. Develop creative briefs, KVs, messaging frameworks, and campaign innovations aligned to consumer insights. Driv…