Sr. Manager – Paid Campaigns & Analytics

Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS Manage paid search campaigns, paid social campaigns & display campaigns across LoBs Understand campaign objectives and optimize ads for conversions and lead generation Manage the service and product website…