Regional Sales Manager (Modern trade) -

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.   Regional Sales Manager (Modern trade) -     Regional Sales Manager – South & East (Modern Trade)   Reporting To - National Key Account Manager – Modern Trade  Location   - Hyderabad (with travel across East & South regions)  Role Purpose   The RSM – South & East will be responsible for driving sales targets, execution excellence, and team performance  across assigned Modern Trade chains and regions in South & East India. The role will act as the  regional execution owner , translating national Key Account strategies into  consistent on ‑ ground delivery , while leading and developing the regional sales team.    Key Responsibilities   1. Sales Delivery & Target Ownership   Own and deliver  monthly, quarterly, and annual sales targets  for the South & East regions across assigned Modern Trade accounts.  Drive primary and secondary sales in line with agreed account plans.  Track region‑wise performance versus targets and proactively close gaps.  2. Execution Excellence in Modern Trade   Ensure  perfect execution  of national/account‑level plans at regional and store level, including:   Assortment availability  Promo & scheme deployment  Visibility & POSM execution  Planogram and compliance adherence  Monitor and reduce  out ‑ of ‑ stock (OOS) and ensure healthy inventory norms at DC and store level. 3. Team Management & Capability Building   Lead, coach, and performance‑manage the  regional Modern Trade sales team  (Sales Officers / TSOs / third‑party field force as applicable).  Ensure clear target allocation, daily/weekly reviews, and execution discipline.  Improve field capability through regular coaching and joint field work.  4. Stakeholder & Store ‑ Level Relationships   Build strong working relationships with  regional buyers, regional managers, and store managers  of Modern Trade chains.  Act as the escalation point for regional execution issues and ensure quick resolution.  Work closely with distributors and supply chain partners to ensure smooth replenishment.  5. Collaboration with Key Account Manager (KAM)   Partner with the KAM – Modern Trade to implement  Joint Business Plans (JBPs)  and key initiatives at the regional level.  Share regular market intelligence, competitor activity, and execution feedback to strengthen account strategies.  Support new launches, pilots, and visibility initiatives as per national plans.  6. Reporting & Governance   Maintain robust reporting on sales, availability, promotions, and execution KPIs.  Ensure compliance to company policies, trade governance norms, and SOX/process requirements.    Key Skills & Competencies   Strong understanding of  Modern Trade execution and operations   Hands‑on experience managing  field sales teams   Commercial acumen with execution focus  Strong stakeholder management at store and regional levels  Analytical, disciplined, and process‑oriented approach  High ownership mindset with ability to work cross‑functionally    Education & Experience   Graduate / Post‑Graduate in Business, Marketing, or related field  8–10 years of sales experience , with at least  5 years in Modern Trade   Proven experience managing regional teams in MT or experience in Category Management roles at MT Pharma chains    Ever feel burnt out by bureaucracy? Us too. That’s why we’re changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here  https://www.bayer.com/en/strategy/strategy   Bayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext. Please don’t rely upon any unsolicited email from email addresses not ending with domain name “bayer.com” or job advertisements referring you to an email address that does not end with “bayer.com”.     YOUR APPLICATION       Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.         Location: India : Telangana : Hyderabad      Division: Consumer Health     Reference Code: 872166          Contact Us   + 022-25311234